COORS LIGHT KICK OFF and RIB FESTIVAL 2013 Celebrate the start of football at the Coors Light Kickoff and Rib festival August 29th to September 2nd at Heinz Field. National rib vendors, free concerts, football, and fun. Thursday Kicks off with a free concert by Parmalee followed by Montgomery Gentry at Stage AE. Get a free ticket at the Sundance Vacations Booth. Friday is a free youth football clinic on the field and The Clarks, free! Start Saturday at the 25th Steelers 5k then party on the plaza later with Tres Lads and Maggie Rose. On Sunday, Justin Moore performs free and Monday PITT debuts in the ACC against Florida State. The Coors Light Kickoff and Rib Festival on Labor Day weekend.